Stonefield
Josephson Public Companies Group Marketing Campaign
by Lyne Noella, Principal and Director of Corporate
Strategy
The Stonefield Josephson Public Companies Group marketing campaign
is designed to feature a hopping area at Stonefield Josephson. Our
firm is among the nation’s “Top10” SEC audit firms,
according to AuditAnalytics.com and Public Accounting Report. We
are rated number three nationwide among top regional SEC audit firms
by the same sources.
Our direct mail campaign is one element of a strategic marketing
plan focusing on the specific requirements of public companies.
We place a special emphasis on this work because it requires us
to be sharp—the challenge suits us. Those who work in the
Public Companies Group are dynamic individuals, each with unique
personal interests and a drive to excel in this demanding work.
In developing our direct mail campaign, we wanted to differentiate
ourselves in a highly competitive marketplace. The Stonefield Josephson
edge rests in our people and our passion for the work. Therefore,
our direct mail campaign features several Principals in the Public
Companies Group. Each card offers an insight to the personality
and outside interests of the Principal. (Yes, accountants are real
people.)
Each card also shares the Principal’s philosophy on client
service. Our Principals connect, as human beings, with clients who
face immense challenges on a daily basis. We aim to convey that
connection with our branded communications. The campaign reaches
decision-makers at public companies as well as those in the securities
community, such as underwriters, investment bankers, venture capitalists
and attorneys.
The campaign is supported by a group that serves public companies
at the highest level, both technically and with client service.
We have an ongoing commitment to corporate governance issues through
our board education series. We also sponsor and speak at conferences
focusing on the needs of public companies.
The campaign is also supported by the personal marketing efforts
of the group, a special homepage on our website dedicated to public
companies, an 800 number, public relations campaigns, case studies,
business development socials, and other marketing initiatives.
We welcome your comments on the Stonefield Josephson Public Companies
Group marketing campaign, or any other aspect of our business. Contact
me or any Principal with your thoughts and ideas.
Lyne Noella is a Principal and Director of Corporate Strategy
at Stonefield Josephson. Contact her at lnoella@sjccounting.com
or 310-432-7427.
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